Women-centred design – New trajectories for medical design

Authors

  • Francesca Toso University of Twente (Netherlands)
  • Alessia Buffagni ‘Iuav’ University of Venezia (Italy)
  • Martina Frausin ‘Iuav’ University of Venezia (Italy)

DOI:

https://doi.org/10.69143/2464-9309/17222025

Keywords:

women-centred design, health and well-being, product design, gender equality, technologies for women’s health

Abstract

The lack of attention to the specific needs of women in the design processes of health and wellness products has led to the proliferation of ineffective solutions and stereotypes that overlook the physiological, biological, behavioural, and socio-cultural characteristics of the female population. Through a critical review of international literature, this paper presents a selection of methodological approaches that place women ‘at the centre of design’. The selected case studies identify three possible design trajectories guided by: 1) biological and physiological matrices, 2) anatomical matrices, and 3) socio-cultural matrices. From this analysis, design principles emerge that guide strategies for developing appropriate and accessible technologies that can contribute to raising designers’ awareness and dismantling bias and stereotypes when integrated into the educational system.

 

Article info

Received: 18/03/2025; Revised: 15/04/2025; Accepted: 21/04/2025

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Author Biographies

Francesca Toso, University of Twente (Netherlands)

PhD, she is an Assistant Professor in the Human-centred Design group at the Faculty of Engineering Technology. Her research activity primarily focuses on participatory research and design methods, involving people living with chronic conditions in designing technologies to support quality of life.
E-mail: f.toso@utwente.nl

Alessia Buffagni, ‘Iuav’ University of Venezia (Italy)

PhD, she is a Researcher in product design, where she directs ‘MedLab – Medical Design Laboratory Service and Product Innovations Research Cluster’. She is a member of the Centro Studi ‘Futuro Continuo – Design for Behavioural Change & Regenerative Future’, where she researches wearable assistive devices, smart clothing, and gerontechnology.
E-mail: abuffagni@iuav.it

Martina Frausin, ‘Iuav’ University of Venezia (Italy)

She is a Researcher in product design. She is a member of the ‘MedLab – Medical Design Laboratory Service and Product Innovations Research Cluster’ and the Centro Studi ‘Futuro Continuo – Design for Behavioural Change & Regenerative Future’. Her research focuses on health products, homecare solutions, and assistive technologies.
E-mail: mfrausin@iuav.it

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Kiwi by The Pelvic People and Nienke Helder (source: thepelvicpeople.com). AGATHÓN 17 | 2025

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Published

30-06-2025

How to Cite

Toso, F., Buffagni, A. and Frausin, M. (2025) “Women-centred design – New trajectories for medical design”, AGATHÓN | International Journal of Architecture, Art and Design, 17, pp. 324–335. doi: 10.69143/2464-9309/17222025.

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